Quatrain LVI -- RANG DE "BASANTI, IN KUTTON KE SAAMNE MAT NACHNA"

What sells? Advertising patriotism or patriotic advertising
Admen can mutually peddle both, Gandhi and Bhagat Singh
Didn't Prasoon* first sell contaminated^ Coke, patriotism glazed
And then unabshedly unleashed patriotism, Coca Cola** laced?

* Ad man Prasoon Joshi
^ Soft drinks do contain pesticides, declares JPC -- refer link below http://www.downtoearth.org.in/full6.asp?foldername=20040229&filename=news&sec_id=4&sid=27
** Coca-Cola adds fizz to Aamir Khan’s ’Rang de Basanti’:- In yet another first of its kind endeavour, Aamir Khan, Brand Ambassador of Coca-Cola & Rang De Basanti Movie star launched special edition “Coca-Cola Rang de Basanti” 300 ml returnable glass bottles, along with Mr. Vikas Gupta, VP, Marketing, Coca-Cola India, today.
The mega consumer initiative launched for a limited period in Delhi & Mumbai markets includes lots of freebies & prizes to be won including free premiere passes, Coca-Cola Rang De Basanti co-branded CDs & cassettes & a few lucky winners will also get an opportunity to meet Aamir Khan.
Speaking on the occasion, Mr. Vikas Gupta said, “The launch of the special edition “Coca-Cola-Rang De Basanti” bottles is about making Bollywood history and adding yet another innovation to celebrate the ever-growing popularity of Indian movies. The film Rang De Basanti underlines one’s belief in truth and optimism for success. Such emotions in a way also reflect Coca-Cola’s current theme of “Piyo Sar Utha Ke”.
The initiative will be supported by an integrated marketing communications program involving Print, TV & Radio Channels. -- refer link (http://www.coca-colaindia.com/media/whats_new_detail.asp?id=110)